“I recently met Dan Schawbel, an author and public speaker widely considered as the go-to expert on the topic of personal branding, and sat down with him to get some of his advice on how to find the right balance of personality and professionalism to craft the perfect online voice.”
“Twitter reveals celebrity personalities in an authentic way and gives them direct access to their fans. What they publish can build or hurt their brand, yet they can always apologize if they mess up,” branding and marketing expert, Dan Schawbel, told FOX411’s Pop Tarts column. “You get a better sense of celebrities on Twitter because there’s no spin, and some of the most prominent celebrity accounts aren’t run by PR agencies – you are getting access to the actual person.”
“The mission of Schawbel’s business, Millennial Branding, is two-fold: He teaches members of his own generation why a personal brand is important and then shows them how to create one using social media; and he works on corporate branding strategies for companies including Time Warner and Citigroup. You might call him a one-man personal branding empire. But that was not always so.”
“In 2010, Schawbel decided to make personal branding his full-time business. He formed Millennial Branding LLC, which includes event hosting and consulting services for small businesses and corporate brands. His client roster includes large companies and his former employer EMC.”
“I consulted Dan Schawbel, author of Me 2.0: 4 Steps to Building Your Future and Founder of Millennial Branding, to help me better answer your question. According to Schawbel, “Personal branding is about discovering what makes you special and unique in the marketplace and then communicating that, through multiple mediums, to the right people.”
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