“Dan’s in-depth knowledge of how to leverage social media for personal branding was so provocative that the room was buzzing after the session.” - Kerri St. Jean, Vice President, Human Resources, Comcast
Are you having trouble motivating your workforce? Are you having trouble using the latest social media tools to grow your business in an efficient way? Do you need help positioning your business for success? We can help you achieve your goals virtually or in person!
Teleseminars / Webinars
These are conducted remotely using your company’s preferred webinar vendor. You will receive up to an hour and a half of content and Q & A related on a topic of your choice.
Live events
These are interactive, informative, and results-oriented workshops or keynotes, where your organization will learn about personal branding as it relates to organizational success. You may also decide to order copies of Dan Schawbel’s bestselling book, Me 2.0, and have a book signing after your event.
Topics
4 Steps to Building Your Personal Brand at Work for Business Success
Employees at companies have brands that can shape and make the company they work for. By empowering your employees, leveraging their strengths, and taking advantage of their networks and online profiles, your company can become more successful, faster. It’s not just about what happens in the workplace now because blogging and social networks can help build an employee’s profile and support their company outside of work. eMarketer reports that 63% of employees that have blogs have helped sell their company’s products and services as a result. This presentation, already given to major companies such as CitiGroup and IBM, will instruct your employees on how to define their brand, align it to your company, and then use to it deliver more results. Your employees will learn what personal branding is, how it applies to their job, why it’s important to become a leader and team player, the proper way to communicate in the workplace, and much more. The core of the presentation is a four step process that your employees can use to brand themselves in the workplace and contribute more to the bottom line.
Motivate Your Young Employees to Keep Them Engaged
Companies are having a lot of trouble recruiting and retaining younger employees, yet they will represent 3/4 of the entire workforce by 2025. It’s imperative that companies keep their younger employee’s engaged and motivated to do work, especially in a recession. Companies need to act fast because 56% of Gen-Y will leave their current job within a year, reports Sodexo Motivation Solutions. Dan Schawbel, a 28-year-old Gen-Y entrepreneur and former Fortune 200 employee, can motivate and captivate your Gen-Y workers with his stories, failures, and successes in the workplace. He can connect with this generation because he’s part of it! Dan will go over why it’s important to stay focused, productive, and constantly build your personal brand within your company. He was able to create his own position at his previous company, aligning his passion with his expertise, even as an entry-level employee. Dan can guide young workers through their first few years on the job and what they can do to establish them and be motivated to do more work, taking on bigger products, and become valuable assets to their company.
Thought Leadership in the Digital Age: Beat Your Competition with Forward Thinking
We are living in a fast paced, real-time, business environment right now, which means the most important thing to companies and individuals is to innovate and stay relevant to the marketplace. The opposite of relevant is irrelevant, which means if you aren’t constantly reinventing yourself, you’re going to lose media and consumer interest. Being a thought leader in this new digital age, means that you have to active your internal voices and personalities, and let them blog and talk to the marketplace for you. eMarketer reports that 56% of employee’s agree that their blog has helped their company be regarded as a thought leader in their industry. In this presentation, you will learn what it means to be relevant, the sources of information that you should be consuming, and how to establish yourself as a thought leader. The companies that look ahead, and start having real-time conversations with their marketplace, are going to be the most successful.
Social Technologies Shaping the Future of Branding and Business
Over the past few years, social technologies have completely shaped the way we do business, connect with customers, and manage our brands. In fact, The Center for Marketing Research at the University of Massachusetts Dartmouth reports that 60% of the Fortune 500 use Twitter now. The problem is that most companies aren’t using social technologies effectively in their organizations, and some even ban their use internally. An entire 86% of companies don’t have a complete plan when starting to incorporate social technologies in their business and communications model (SmartBrief.com). In this presentation, you will learn how successful companies are using social technologies for customer service, recruitment, branding, marketing, and thought leadership. This includes case studies, strategies, as well as what the latest technology trends are so you remain relevant to your marketplace and have a competitive advantage.
Sample Presentation
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