When prospects Google you vs. your competitor, who wins?
We build the media presence that makes you the obvious choice.
PersonalBranding.com is a media authority firm for professionals whose income depends on being chosen over the competition.
Led by Dillon Kivo
Dillon Kivo is the WSJ and USA Today bestselling author of The Authority Playbook and the founder of PersonalBranding.com.
For the last several years, Dillon and his team have secured media placements in Forbes, USA Today, MSN, Yahoo, and hundreds of other outlets for lawyers, doctors, coaches, founders, and other professionals who needed to stand out in crowded markets.
His thesis is simple: in any competitive field, the best operator rarely wins. The most credible operator does. Credibility is built through visibility in the right places, repeated over time. That’s what we do.
The professionals who deserve to be seen are usually the ones who refuse to chase attention.
The lawyer who’s actually winning cases is too busy to learn LinkedIn. The dentist with the steadiest hand isn’t running TikTok. The coach changing lives isn’t gaming the algorithm. The founder building something real isn’t optimizing for vanity metrics.
Meanwhile, prospects are Googling. Asking ChatGPT. Comparing 3 to 5 names on a Sunday night.
When the most credible person in the room isn’t the most visible person in search results, the wrong people get hired. That’s the problem we exist to solve.
What we do, and what we don't.
What we do:
- Place you in major media outlets where prospects already trust the source
- Build a media footprint Google and AI tools can reference
- Deliver done-for-you assets you can use across your website, sales process, and referral channels
- Tell you the truth about what works, what's earned, what's contributed, and what's sponsored
What we don't do:
- Promise specific outcomes, case results, or revenue numbers
- Pretend that getting your name in print magically generates clients on its own
- Sell you a one-size-fits-all package built for everyone
- Hide which placements are editorial vs. sponsored
We're selective about who we take on.
We work with professionals who are already good at what they do and who have a real business behind them. We're not a fit for someone trying to fake their way into credibility they haven't earned.
We currently focus on:
Personal Injury Lawyers
Be the firm prospects pick when they're comparing 3 to 5 attorneys.
Explore No. 02Cosmetic Dentists
Win the patient who's choosing between you and three other practices.
Explore No. 03Coaches & Consultants
Stop competing on price and start getting hired on credibility.
Explore No. 04Entrepreneurs & Founders
Build the personal brand that opens doors, deals, and capital.
Explore No. 05Real Estate Agents
Be the agent sellers and buyers Google before they ever call.
Explore No. 06Speakers & Authors
Get booked on bigger stages with bigger fees.
ExploreIf you're in a different field and you think we might be a fit, the strategy call is the place to find out.
Three Steps. We Handle Almost All of It.
Step 1: Diagnose
We audit how you currently appear when prospects Google you vs. your top competitors. We show you exactly where the gaps are.
Step 2: Design
We build a media plan tailored to your industry, your market, and the clients you want more of.
Step 3: Deploy
We write, pitch, place, and deliver. You review and approve. We hand you assets you can use immediately.
Ready to be the obvious choice?
Book a strategy call. We’ll show you how you appear today, how your competitors appear, and what it would take to flip that.