When prospects Google you vs. your competitor, who wins?
When prospects research you before signing, do they find a credible expert or just another coach?"
The coaching market is crowded. The ones who command premium fees aren’t the loudest on social. They’re the ones with credible third-party proof. We get you published on USA Today, Forbes, MSN, and 100+ outlets so you’re the obvious choice.
Our clients have been featured in
Talented coaches and consultants get passed over every day. Here's Why.
Here's how most prospects pick a coach or consultant for serious money:
- They hear about you from a referral, a podcast, or a post
- They Google your name to verify you're real
- They land on a website and an Instagram feed and try to decide if you're worth $25K, $50K, or $100K
Where you lose:
- Your competitor shows up in Forbes, USA Today, and MSN. You show up with a Squarespace site and a content feed.
- Your competitor has "As Seen On" credentials. You have testimonials nobody can verify.
- When prospects ask AI for a coach or consultant in your niche, your competitor's name comes up. Yours doesn't.
We understand the frustration of being overlooked and what it is costing you.
When prospects can't find credible third-party proof of your expertise:
Sales calls take longer because you're building trust from scratch on every single call
You face more fee resistance because you look like every other coach in the DMs
High-ticket clients quietly self-select away before they ever book a discovery call
Podcasts, stages, and partnerships go to the coach with the media footprint, not the better one
Referral sources can't easily justify recommending you
Good News:
There's a Better Way.
You’re a coach, not a publicist.
The good news: you don’t need to go viral or burn six figures on Meta ads. You need a strategic media footprint that makes you the obvious choice when prospects do their research between the discovery call and the contract.
That’s exactly what we do.
PersonalBranding.com is led by Dillon Kivo, WSJ and USA Today bestselling author of The Authority Playbook. Dillon and his team have secured media placements in Forbes, USA Today, MSN, Yahoo, and hundreds of other outlets for coaches, consultants, and experts building real businesses.
We build the media presence that lets you raise rates, close faster, and get paid for credibility instead of competing on hustle.
Our Services: Five Ways We Build Your Authority
Major Online Media Placements
Professionally written features on recognizable outlets like USA Today, Yahoo, and MSN.
Print Magazine Features
Full-page placements in national publications like Forbes, TIME, and Entrepreneur, plus physical copies for events, mailers, and gifts to high-value prospects.
Local TV Interviews
Booked appearances on NBC, FOX, and CBS affiliate stations as a featured expert in your niche.
Times Square Billboard
Your name on a Times Square digital billboard with high-resolution photos and video assets.
Search Positioning
A media footprint that Google and AI tools may reference when prospects search for a coach or consultant in your niche.
Three Steps. We Handle Almost All of It.
Step 1: Diagnose
We audit how you appear when prospects Google you vs. 3 to 5 coaches or consultants in your space.
Step 2: Design
We build a media plan tailored to your niche and the clients you want more of. We handle the writing, pitching, and publishing.
Step 3: Deploy
We deliver done-for-you assets you can use immediately across your website, sales decks, proposals, social, ads, and email.
Become the coach prospects pick on credibility, not price.
You have the results. You have the methodology. If prospects are choosing your competitor when they Google both names, you’re losing deals you should be winning.
It’s time to change that.
FAQs
Many clients see initial online placements within 7 to 14 days of onboarding.
Minimal. You join 1 to 2 focused calls, about 1 to 2 hours total. We handle everything else. You review and approve before anything goes live.
No, and be cautious of anyone who claims they can. Media gets you on the shortlist. Closing the deal is on you.
Different outlets, different process, different positioning. We can walk you through exactly what we do, what’s earned, what’s contributor, and what’s sponsored on the strategy call so you can compare.
We use a mix of earned, contributor, and sponsored placements depending on the outlet and the goal. We disclose what’s what during onboarding.