When prospects Google you vs. your competitor, who wins?
When patients Google
"best cosmetic dentist near me," do you show up first?
Patients investing $20K, $40K, $80K in veneers, implants, or full-mouth work don’t pick on price. They pick on credibility. We get you published on USA Today, Forbes, MSN, and 100+ outlets so you’re the name they trust.
Our clients have been featured in
Skilled cosmetic dentists get overlooked every day. Here's Why.
Here's how most patients choose a cosmetic dentist for high-ticket work:
- They get a referral or run a few searches
- They end up with 3 to 5 practices
- Then they Google each dentist to see whose work and reputation they trust most
Where you lose:
- Your competitor shows up in trusted media outlets. You show up with a website and Google reviews.
- Your competitor has "As Seen On" badges next to their before-and-afters. Your profile looks like every other practice in town.
- When patients ask AI for a cosmetic dentist in your city, your competitor comes up. You don't.
We understand the frustration of being overlooked and what it is costing you.
When patients can't find credible third-party proof of your expertise:
Consultations take longer because you're building trust from scratch
You face more price resistance because you look less established than the dentist featured in the media
AI tools skip over you when patients search for a cosmetic dentist in your city
Referring dentists and physicians forget you and remember the name they keep seeing
High-ticket patients self-select away from your practice before ever booking a consult
Good News:
There's a Better Way.
You’re a clinician, not a marketing expert.
The good news: you don’t need to be famous or burn six figures on Google Ads. You need a strategic media footprint that makes you the obvious choice when patients do their research before that $40,000 consultation.
That’s exactly what we do.
PersonalBranding.com is led by Dillon Kivo, WSJ and USA Today bestselling author of The Authority Playbook. Dillon and his team have secured media placements in Forbes, USA Today, MSN, Yahoo, and hundreds of other outlets for cosmetic dentists, surgeons, and other clinicians who need to stand out in competitive markets.
We build the media presence that makes you the obvious choice when patients Google your name next to your competitor’s.
Our Services: Five Ways We Build Your Authority
Major Online Media Placements
Professionally written features on recognizable outlets like USA Today, Yahoo, and MSN.
Print Magazine Features
Full-page placements in national publications like Forbes, TIME, and Entrepreneur, plus physical copies for your reception area.
Local TV Interviews
Booked appearances on NBC, FOX, and CBS affiliate stations as a featured cosmetic dentistry expert.
Times Square Billboard
Your practice on a Times Square digital billboard with high-resolution photos and video assets.
Search Positioning
A media footprint that Google and AI tools may reference when patients search for a cosmetic dentist in your area.
Three Steps. We Handle Almost All of It.
Step 1: Diagnose
We audit how you appear when patients Google you vs. 3 to 5 cosmetic dentists in your market.
Step 2: Design
We build a media plan tailored to your market and the procedures you want more of. We handle the writing, pitching, and publishing.
Step 3: Deploy
We deliver done-for-you assets you can use immediately across your website, consultation packets, social, ads, and reception area.
Become the cosmetic dentist patients trust with their smile.
You have the training. You have the case results. If patients are choosing your competitor when they Google both names, you’re being looked over before you ever meet them.
It’s time to change that.
FAQs
Many practices see initial online placements within 7 to 14 days of onboarding.
Minimal. You join 1 to 2 focused calls, about 1 to 2 hours total. We handle everything else. You review and approve before anything goes live.
No, and be cautious of anyone who claims they can.
We create media and marketing assets. You and your compliance counsel are responsible for reviewing all materials for compliance with your state dental board and the ADA Code of Ethics. We’re aware these rules exist and write copy with that in mind, but final compliance review is yours.
We use a mix of earned, contributor, and sponsored placements depending on the outlet and the goal. We disclose what’s what during onboarding.