When prospects Google you vs. your competitor, who wins?
Your personal brand is opening doors or closing them. Which one?
Investors, partners, hires, and high-ticket customers all Google you before they say yes. We get you published on USA Today, Forbes, MSN, and 100+ outlets so the answer is yes more often.
Our clients have been featured in
Sharp founders get overlooked every day. Here's Why.
Here's what happens before someone agrees to take your call, your meeting, your money, or your offer:
- They hear your name
- They Google you
- In 30 seconds, they decide whether you look like a serious operator or someone they can ignore
Where you lose the deal:
- Your competitor shows up in Forbes, USA Today, and MSN. You show up with a thin LinkedIn and an outdated bio.
- Your competitor looks like a category leader. You look like one of many.
- When investors, journalists, or partners ask AI about your space, your competitor's name comes up. Yours doesn't.
We understand the frustration of being overlooked and what it is costing you.
When the people you need can't find credible proof of who you are:
Cold outreach gets ignored because there's no third-party signal that you're worth replying to
Investor conversations stall because the diligence Google search doesn't impress
Top-tier hires take a pass because they don't recognize your name
Customers default to the competitor with the bigger media footprint
Press, podcasts, and partnerships go to the founder who's already visible
Good News:
There's a Better Way.
You’re a founder, not a publicist.
The good news: you don’t need to go viral, hire a $20K/month PR firm, or burn cycles posting on LinkedIn five times a day. You need a strategic media footprint that makes you look like the operator you actually are.
That’s exactly what we do.
PersonalBranding.com is led by Dillon Kivo, WSJ and USA Today bestselling author of The Authority Playbook. Dillon and his team have secured media placements in Forbes, USA Today, MSN, Yahoo, and hundreds of other outlets for founders, operators, and category leaders.
We build the media presence that turns “who’s that?” into “I’ve heard of them.”
Our Services: Five Ways We Build Your Authority
Major Online Media Placements
Professionally written features on recognizable outlets like USA Today, Yahoo, and MSN.
Print Magazine Features
Full-page placements in national publications like Forbes, TIME, and Entrepreneur, plus physical copies for fundraising decks, board meetings, and high-value gifts.
Local TV Interviews
Booked appearances on NBC, FOX, and CBS affiliate stations as a featured business commentator.
Times Square Billboard
Your name and brand on a Times Square digital billboard with high-resolution photos and video assets.
Search Positioning
A media footprint that Google and AI tools may reference when investors, journalists, or customers research you and your category.
Three Steps. We Handle Almost All of It.
Step 1: Diagnose
We audit how you appear when investors, partners, and customers Google you vs. 3 to 5 founders in your space.
Step 2: Design
We build a media plan tailored to your category and the audiences that move your business forward.
Step 3: Deploy
We deliver done-for-you assets you can use immediately across your website, pitch deck, sales process, hiring funnel, and outbound.
Become the founder people already feel like they know.
You’re building something real. If the people who can move your business forward are looking you up and walking away unimpressed, you’re losing deals before they ever start.
It’s time to change that.
FAQs
Many founders see initial online placements within 7 to 14 days of onboarding.
Minimal. You join 1 to 2 focused calls, about 1 to 2 hours total. We handle everything else. You review and approve before anything goes live.
No, and be cautious of anyone who claims they can. Media gets you taken seriously. The deal still has to make sense.
It can. Investors do diligence Google searches. A credible media footprint changes what they find. It’s not a substitute for traction or a real business.
We use a mix of earned, contributor, and sponsored placements depending on the outlet and the goal. We disclose what’s what during onboarding.