When prospects Google you vs. your competitor, who wins?
When prospects Google "best personal injury lawyer near me," do you show up first?
Google and ChatGPT pull from the same place: major media coverage. We get you published on USA Today, Forbes, MSN, and 100+ outlets so you’re the name that comes up.
Our clients have been featured in
Good lawyers get overlooked every day. Here's Why.
Here's how most injured people hire an attorney:
- They ask around for referrals and run a few searches
- They end up with 3 to 5 names
- Then they Google each lawyer to see who looks most credible
Where you can lose cases:
- Your competitor shows up in trusted media outlets. You show up with a website and some reviews.
- Your competitor has "As Seen On" badges. Your profile looks like everyone else's.
- When prospects ask AI for a lawyer in your city, your competitor comes up. You don't.
We understand the frustration of being overlooked and what it is costing you.
When prospects can't find credible third-party proof of your expertise:
Intake calls take longer because you're building trust from scratch
You face more fee resistance because you look less established than the lawyer featured in the media
Referral sources forget you and remember the name they keep seeing in credible outlets
AI tools skip over you when prospects search for a lawyer in your city
Good News:
There's a Better Way.
You’re a lawyer, not a marketing expert.
The good news: you don’t need to be famous or spend six figures on ads. You need a strategic media footprint that makes you the obvious choice when prospects do their research.
That’s exactly what we do.
PersonalBranding.com is led by Dillon Kivo, WSJ and USA Today bestselling author of The Authority Playbook. Dillon and his team have secured media placements in Forbes, USA Today, MSN, Yahoo, and hundreds of other outlets for attorneys and firms.
We build the media presence that makes you the obvious choice when prospects Google your name next to your competitor’s.
Our Services: Five Ways We Build Your Authority
Major Online Media Placements
Professionally written features on recognizable outlets like USA Today, Yahoo, and MSN.
Print Magazine Features
Full-page placements in national publications like Forbes, TIME, and Entrepreneur, plus physical copies for your office and waiting room.
Local TV Interviews
Booked appearances on NBC, FOX, and CBS affiliate stations as a featured legal commentator.
Times Square Billboard
Your firm on a Times Square digital billboard with high-resolution photos and video assets.
Search Positioning
A media footprint that Google and AI tools may reference when prospects search for a personal injury lawyer in your area.
Three Steps. We Handle Almost All of It.
Step 1: Diagnose
We audit how you appear when prospects Google you vs. 3 to 5 local competitors.
Step 2: Design
We build a media plan tailored to your market and the cases you want more of. We handle the writing, pitching, and publishing.
Step 3: Deploy
We deliver done-for-you assets you can use immediately across your website, intake scripts, ads, referral kits, and office.
Become the attorney prospects trust.
You have the track record. You do the hard work. If prospects are choosing your competitor when they Google both your names, you’re being looked over before you ever get a chance to speak with them.
It’s time to change that.
FAQs
Many firms see initial online placements within 7 to 14 days of onboarding.
Minimal. You join 1 to 2 focused calls, about 1 to 2 hours total. We handle everything else. You review and approve before anything goes live.
No, and be cautious of anyone who claims they can.
We create media and marketing assets. You and your bar counsel are responsible for reviewing all materials for compliance with the rules in your jurisdiction.
We use a mix of earned, contributor, and sponsored placements depending on the outlet and the goal. We disclose what’s what during onboarding so you know exactly what you’re getting and can make any disclosures your bar requires.