When prospects Google you vs. your competitor, who wins?
When sellers Google
"best real estate agent in my city," do you show up first?
Sellers picking the agent for a $1M, $3M, $10M listing don’t choose on Zillow reviews alone. They choose on credibility. We get you published on USA Today, Forbes, MSN, and 100+ outlets so you’re the obvious choice.
Our clients have been featured in
Top-producing agents get passed over every day. Here's Why.
Here's how most sellers and luxury buyers pick an agent:
- They get 2 or 3 names from referrals or a quick search
- They Google each agent
- They pick the one who looks like the most established expert in the market
Where you lose the listing:
- Your competitor shows up in trusted media outlets. You show up with a Zillow profile and Instagram reels.
- Your competitor has "As Seen On" badges in their listing presentation. Your presentation looks like every other agent's.
- When sellers ask AI for the top agents in your zip code, your competitor comes up. You don't.
We understand the frustration of being overlooked and what it is costing you.
When sellers and buyers can't find credible third-party proof of your expertise:
Listing presentations turn into commission negotiations because you look interchangeable with the other two agents pitching
High-end sellers default to the agent with the bigger media footprint, even if your track record is better
Referrals from past clients carry less weight because there's nothing credible to back them up online
AI tools recommend the agent who's better positioned in search, not the better operator
You spend more on ads to compensate for what credibility should be doing for you
Good News:
There's a Better Way.
You’re an agent, not a marketing firm.
The good news: you don’t need a million-dollar marketing budget or a TikTok following. You need a strategic media footprint that makes you the obvious choice when sellers research before the listing appointment.
That’s exactly what we do.
PersonalBranding.com is led by Dillon Kivo, WSJ and USA Today bestselling author of The Authority Playbook. Dillon and his team have secured media placements in Forbes, USA Today, MSN, Yahoo, and hundreds of other outlets for real estate agents, brokers, and team leaders.
We build the media presence that wins listings before the listing appointment even starts.
Our Services: Five Ways We Build Your Authority
Major Online Media Placements
Professionally written features on recognizable outlets like USA Today, Yahoo, and MSN.
Print Magazine Features
Full-page placements in national publications like Forbes, TIME, and Entrepreneur, plus physical copies for listing presentations and client gifts.
Local TV Interviews
Booked appearances on NBC, FOX, and CBS affiliate stations as a featured local market expert.
Times Square Billboard
Your name and brand on a Times Square digital billboard with high-resolution photos and video assets.
Search Positioning
A media footprint that Google and AI tools may reference when sellers and buyers search for an agent in your market.
Three Steps. We Handle Almost All of It.
Step 1: Diagnose
We audit how you appear when sellers Google you vs. 3 to 5 agents in your market.
Step 2: Design
We build a media plan tailored to your market and the listings you want more of, whether that's luxury, waterfront, new construction, or your specific zip codes.
Step 3: Deploy
We deliver done-for-you assets you can use immediately across your website, listing presentations, ads, social, and farming materials.
Become the agent sellers pick before the listing appointment ends.
You know the market. You sell the homes. If sellers are choosing the other agent because they Googled both names and that agent looked more established, you’re losing GCI you should be earning.
It’s time to change that.
FAQs
Many agents see initial online placements within 7 to 14 days of onboarding.
Minimal. You join 1 to 2 focused calls, about 1 to 2 hours total. We handle everything else. You review and approve before anything goes live.
No, and be cautious of anyone who claims they can.
We create media and marketing assets. You and your broker are responsible for reviewing all materials for compliance with your state real estate commission and your brokerage’s advertising rules. Some states have specific requirements about agent marketing that we’ll write toward but final compliance is yours.
We use a mix of earned, contributor, and sponsored placements depending on the outlet and the goal. We disclose what’s what during onboarding.