When prospects Google you vs. your competitor, who wins?
Bigger stages and bigger fees go to speakers with bigger media footprints.
Event organizers and meeting planners Google every speaker before they book. We get you published on USA Today, Forbes, MSN, and 100+ outlets so you’re the speaker they pick and the one they pay.
Our clients have been featured in
Talented speakers and authors get overlooked every day. Here's Why.
Here's how event organizers and meeting planners actually pick speakers:
- They get a list of 5 to 10 names from a bureau, a referral, or a search
- They Google each speaker
- They pick the one who looks like the biggest authority on the topic, not the best presenter
Where you lose the booking:
- Your competitor shows up in Forbes, USA Today, and MSN. You show up with a speaker reel and a one-sheet.
- Your competitor has "As Seen On" credentials. Your bio reads like a resume.
- When organizers ask AI for top speakers on your topic, your competitor's name comes up. Yours doesn't.
We understand the frustration of being overlooked and what it is costing you.
When organizers can't find credible third-party proof that you're an authority on your topic:
Bookings go to the speaker with a smaller body of work but a bigger media footprint
You compete on speaking fees instead of getting paid for credibility
Book deals, podcast invites, and mainstream press all flow to the speaker who's already visible
The keynote slots go to bigger names. You get the breakout sessions.
Sponsors pass on partnership deals because the audit Google search doesn't impress
Good News:
There's a Better Way.
You’re a speaker, not a publicist.
The good news: you don’t need to land Oprah or build a million-follower account. You need a strategic media footprint that makes you look like the obvious authority on your topic.
That’s exactly what we do.
PersonalBranding.com is led by Dillon Kivo, WSJ and USA Today bestselling author of The Authority Playbook. Dillon and his team have secured media placements in Forbes, USA Today, MSN, Yahoo, and hundreds of other outlets for speakers, authors, and thought leaders.
We build the media presence that gets you booked on bigger stages, paid bigger fees, and treated like the authority you already are.
Our Services: Five Ways We Build Your Authority
Major Online Media Placements
Professionally written features on recognizable outlets like USA Today, Yahoo, and MSN.
Print Magazine Features
ull-page placements in national publications like Forbes, TIME, and Entrepreneur, plus physical copies for green rooms, book signings, and event organizer outreach.
Local TV Interviews
Booked appearances on NBC, FOX, and CBS affiliate stations as a featured expert on your topic.
Times Square Billboard
Your name and brand on a Times Square digital billboard with high-resolution photos and video assets.
Search Positioning
A media footprint that Google and AI tools may reference when event organizers and journalists search for experts on your topic.
Three Steps. We Handle Almost All of It.
Step 1: Diagnose
We audit how you appear when event organizers Google you vs. 3 to 5 speakers on your topic.
Step 2: Design
We build a media plan tailored to your topic, your category, and the kinds of events and audiences you want more of.
Step 3: Deploy
We deliver done-for-you assets you can use immediately across your speaker site, one-sheets, bureau profiles, book promotion, and outbound to event organizers.
Become the speaker organizers chase, not the one waiting to be discovered.
You have the message. You have the talk. If event organizers are picking the other speaker because they Googled both names and that speaker looked like the bigger authority, you’re losing bookings you should be getting.
It’s time to change that.
FAQs
Many speakers see initial online placements within 7 to 14 days of onboarding.
Minimal. You join 1 to 2 focused calls, about 1 to 2 hours total. We handle everything else. You review and approve before anything goes live.
No, and be cautious of anyone who claims they can. Media gets you on the shortlist. The talk and the fee negotiation are still on you.
Yes. Building a media footprint in the months before a launch usually outperforms scrambling for press the week of. The earlier we start, the more we can do.
We use a mix of earned, contributor, and sponsored placements depending on the outlet and the goal. We disclose what’s what during onboarding.