When prospects Google you vs. your competitor, who wins?
When prospects Google you,
do you show up first?
Google and ChatGPT pull from the same place: major media coverage. We get you published on USA Today, Forbes, MSN, and 100+ outlets so you're the name that comes up.
When prospects Google you,
do you show up first?
Google and ChatGPT pull from the same place: major media coverage. We get you published on USA Today, Forbes, MSN, and 100+ outlets so you're the name that comes up.
Our clients have been featured in
Talent isn't the problem. Here's Why.
Here's how most people choose who to hire, work with, or refer:
- They ask around and run a few searches
- They end up with 3 to 5 names
- Then they Google each one to see who looks most credible
Where you lose:
- Your competitor shows up in trusted media outlets. You show up with a website and some reviews.
- Your competitor has "As Seen On" badges. Your profile looks like everyone else's.
- When prospects ask AI for someone in your field, your competitor comes up. You don't.
We understand the frustration of being overlooked and what it is costing you.
When prospects can't find credible third-party proof of your expertise:
Sales calls take longer because you're building trust from scratch
You face more price resistance because you look less established than the person featured in the media
Referral sources forget you and remember the name they keep seeing in credible outlets
AI tools skip over you when prospects search for someone in your field
Good News:
There's a Better Way.
You are a lawyer, not a marketing expert.
The good news: you don’t need to be famous or spend six figures on ads. You need a strategic media footprint that makes you the obvious choice when prospects do their research.
That’s exactly what we do.
PersonalBranding.com is led by Dillon Kivo, WSJ and USA Today bestselling author of The Authority Playbook. Dillon and his team have secured media placements in Forbes, USA Today, MSN, Yahoo, and hundreds of other outlets for attorneys and firms.
We build your media presence that makes you the obvious choice when prospects Google your name next to your competitor’s.
Built for professionals who need to be the trusted choice.
We work with people whose income depends on being chosen over the competition. If credibility moves the needle in your business, we build it.
Personal Injury Lawyers
Be the firm prospects pick when they're comparing 3 to 5 attorneys.
Explore No. 02Cosmetic Dentists
Win the patient who's choosing between you and three other practices.
Explore No. 03Coaches & Consultants
Stop competing on price and start getting hired on credibility.
Explore No. 04Entrepreneurs & Founders
Build the personal brand that opens doors, deals, and capital.
Explore No. 05Real Estate Agents
Be the agent sellers and buyers Google before they ever call.
Explore No. 06Speakers & Authors
Get booked on bigger stages with bigger fees.
ExploreOur Services: Five Ways We Build Your Authority
Major Online Media Placements
Professionally written features on recognizable outlets like USA Today, Yahoo, and MSN.
Print Magazine Features
Full-page placements in national publications like Forbes, TIME, and Entrepreneur, plus physical copies for your office.
Local TV Interviews
Booked appearances on NBC, FOX, and CBS affiliate stations as a featured commentator.
Times Square Billboard
Your brand on a Times Square digital billboard with high-resolution photos and video assets.
Search Positioning
A media footprint that Google and AI tools may reference when prospects search for someone in your field and area.
Three Steps. We Handle Almost All of It.
Step 1: Diagnose
We audit how you appear when prospects Google you vs. 3 to 5 competitors in your market.
Step 2: Design
We build a media plan tailored to your industry and the clients you want more of. We handle the writing, pitching, and publishing.
Step 3: Deploy
We deliver done-for-you assets you can use immediately across your website, sales scripts, ads, referral kits, and office.
Trusted by Professionals
Who Want to Be Seen
The team at PersonalBranding.com is awesome! They excel in providing superior service. They are responsive, results driven and a pleasure to work with. They seek to establish long term relationships with their clients. Truly a top tier PR firm
Nick H.
Great Company. Delivers on EXACTLY what they say. When I first came across PersonalBranding.com, I saw they’ve worked with people like Brad Lea and Ice Cube. Ever since then, myself and other entrepreneurs in my circle leverage their services for all of our press.
Alex M.
PersonalBranding.com helped give me a boost in the public eye just at the right time. I needed to get my name out there, and the service provided was easy and seamless. Questions that I had were answered quickly and with a friendliness that you often don't get with other agencies.
Kyle S.
From top to bottom working with this team has been amazing! They had a lot on insight to what I was trying to achieve. They did 3 amazing articles for myself. From this my company has got some great exposure!
Zach B.
From start to finish the work that they have done for my business and the walkthrough that I had gotten was beyond expectations. Thank you PersonalBranding.com for your hard work and guidance.
Brayan R.
PersonalBranding.com is an amazing company. They helped me get published in so many sources and it really helped my brand. Dillon Kivo is amazing and so is his company and all of the staff. Great PR firm, highly recommend.
Zachary M.
We've Partnered with some
Exceptional Individuals..
You might recognize a few names from our client list.
Become the Authority in your Market
You have the track record. You do the work. If prospects are choosing your competitor when they Google both your names, you’re being looked over before you ever get a chance to speak with them.
It’s time to change that.
FAQs
Many clients see initial online placements within 7 to 14 days of onboarding.
Minimal. You join 1 to 2 focused calls, about 1 to 2 hours total. We handle everything else. You review and approve before anything goes live.
No, and be cautious of anyone who claims they can. We build the media footprint and credibility assets. What you do with them in your sales process is what drives the result.
We create media and marketing assets. You and your professional advisors are responsible for reviewing all materials for compliance with the rules of your industry and jurisdiction.
We use a mix of earned, contributor, and sponsored placements depending on the outlet and the goal. We disclose what’s what during onboarding so you know exactly what you’re getting.